Today, loyalty programs are no longer just about rewarding old customers; they are primary drivers for increasing the average ...

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In 2008, WestJet Airlines announced it would launch its own frequent-flier program, ending a partnership with Air Miles to ...

Discover how casino loyalty programs really work, how player tracking algorithms calculate your ADT and theoretical value, and why comps aren’t based on losses.

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights and create lasting emotional connections, all while staying fully compliant ...

For years, banks have assumed that their customers’ primary banking relationship was for life. However, consumers today are ...

One of the most interesting is Roame, a search engine built to help travelers find flights (and increasingly, the broader travel experience) using credit card points and miles rather than cash.

Scenic Group will merge its Scenic Club and EmeraldEXPLORER loyalty programs into a new program called Scenic & Emerald Rewards, launching globally on February 10 with a simplified structure and new ...

Our Place launched a new loyalty program called the Dirty Dishes Club. Members earn points for every dollar spent, receive free shipping on orders over $85, and get early access to sales. There are ...

It puts a big decision directly in cruisers’ hands.

Ensuring that loyal passengers feel valued by their favorite cruise line continues to be a struggle for Carnival Cruise Line.

There have been a spate of Canadian loyalty program moves in recent weeks, including a new partnership between Royal Bank of Canada and Canadian Tire that gives RBC cardholders extra rewards at the ...