Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

Due to popular misconceptions about marketing, it's important that you familiarize yourself with the role of this wide-ranging function. That includes taking a look at traditional marketing techniques ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hall Twenty percent ...

Merchandising is the strategy businesses use to sell products. It’s a broad category that covers everything from inventory decisions, to how products are displayed in-store, to how they are marketed ...

To learn more about our editorial approach, explore The Direct Message methodology. In the early 2020s, we witnessed a surge of excitement about data-driven marketing. The promise was straightforward: ...

If your company is experiencing a dip in sales, cross merchandising might be the answer to your troubles. There are many tricks of the trade merchandisers use to attract customers to their displays ...

Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with ...

A website plays many roles for a small business. It serves as a marketing tool, sales hub, customer service representative, among various other functions. To maximize your small business website’s ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...