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Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...
Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...
Unity, the company behind the ubiquitous Unity development engine, released its gaming report for 2023 and predicts an increase in mobile games, high-quality titles from smaller studios, and ...
Video game engine company Unity Software (NYSE:U) could see a windfall from further acceleration in the mobile gaming space, investment firm UBS said. But for now, the investment bank is in "wait and ...