Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

Have you ever noticed that the most memorable moments in a film are the ones not shown or told? Those gaps leave an imprint on our psyche as they silently bridge the gap to fulfill the scene’s motive.

Many organizations working toward social change understand the power of stories to transform how people think about and act on issues. It follows that a common question among movement leaders, ...

Let’s say you are Professor Charles Xavier—you can hear thoughts, read minds, understand motivations, and foresee actions. You are at a dinner party, quietly observing the guests. You know what ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning responsibly without limiting future growth.