The Russo Brothers and Kevin Feige did more than just reveal new footage of Avengers: Doomsday at this year’s CinemaCon in Las Vegas. They also announced an entirely new way to experience Disney’s ...

Disney has called on the Avengers to help launch its new format, but the timing has raised eyebrows ...

Disney has announced Infinity Vision, a new premium theatrical format that will compete with IMAX, and we have some big questions about it.

IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.

Don’t know your RPX and XD from your Prime and UltraAVX? Disney’s new Infinity Vision certification program is here to make ...

Some stray thoughts from CinemaCon 2026 looking back at Warner Bros., Disney, the trade show floor, and other thoughts from ...

The company announced the coming of 'Infinity Vision' with its September re-release of 'Avengers: Endgame,' building up to December's 'Avengers: Doomsday.' ...

IMAX has thrown shade at Disney's plans to launch Infinity Vision for the Avengers: Endgame re-release, arguing that it's a ...

Disney is partnering with movie theatre chains on a new large-screen format set to roll out in time for the Avengers: Doomsday release in December.

Walt Disney Studios says Infinity Vision will let audiences know which theaters “offer the biggest, brightest and most immersive cinematic experiences” by setting “a new benchmark for theatrical ...