PPC experts love to talk about testing and experimentation, and for good reason: they’re both crucial tools in a marketer’s toolkit. Yet, they’re often used interchangeably despite being fundamentally ...

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need ...

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the ...