Instead of letting Snapchat fade into the background, users should take a moment to decide what role, if any, the app plays in their lives.

Snapchat, an app whose disappearing messages and silly face filters made chatting with loved ones more casual, is close to a milestone that few social media platforms achieve: reaching 1 billion ...

Social media in 2025 often feels like a high-stakes performance. Filters, edits and algorithmic gimmicks dominate most platforms. But Snapchat is flipping the script by championing unfiltered ...

In June, Snapchat announced that more than two-thirds of its video ads are viewed with the sound on. This announcement was considered a not-so-subtle jab at competitor Facebook’s track record on sound ...