Of course you like them; you hired them. And of course you're rooting for them – they work on your behalf every day. If your small business is like many others, you run a tightly knit operation that ...

More and more companies, government agencies, educational institutions and philanthropic organizations are today in the grip of a new phenomenon. I’ve termed it “metric fixation.” The key components ...

Measuring PC performance can be tricky business. While you can get a halfway decent picture of performance by measuring average frames-per-second and calling it a day, you're missing out on some key ...

In global hiring, that shift is transformative. Companies with consistent metrics unlock wider talent pools because they can ...

Mary: To what extent have IP departments morphed to incorporate metrics into their daily operations, and how have they adopted these new methods? Doug: Legal departments are embracing metrics under ...

Local-government leaders need to strategically balance and utilize the metrics of performance management to create sustainable and resilient communities. Nowhere is that more true than in policing, ...

CAC measures — you guessed it — the cost of acquiring a new customer. The easiest way to calculate CAC is to pick a specific time period and then divide your cost of marketing and sales by the number ...

Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of ...