Your ability to sell is greatly dependent upon your ability to communicate sales messages. Unfortunately, many sales professionals, and almost all marketing professionals, don't understand how to ...

What types of messages are most persuasive? For example, would you be more likely to buy a TiVo if an ad described it as offering you freedom or if it explained how you could replay sports events? A ...

It sounds like a politician's dream: a machine that can tell you exactly what to say to change a voter's mind. Well, that's what a political scientist has come up with — at least, a first tentative ...

Communication is central to getting things done at work. There's no doubt that routine email messages are the mainstay of information-sharing in the workplace, although business communication is also ...