The fast-food sandwich giant will stop giving the fourth sandwich for free starting in April as it converts into a solely points-based ...

Add Yahoo as a preferred source to see more of our stories on Google. Philz Coffee is adding a new loyalty program, following its acquisition by private equity firm Freeman Spogli. (Courtesy of Philz ...

Add Yahoo as a preferred source to see more of our stories on Google. Jimmy John's is launching a new points-based rewards program. (Courtesy of Jimmy John's) This story was originally published on ...

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

Loyalty programmes perform better when benefits are easy to understand and simple to use. Customers engage more readily when ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

Cruise loyalty programs have always been popular among frequent travelers for offering perks like priority boarding, exclusive events, and onboard discounts. Many cruisers see these programs as not ...

For loyalty status on Carnival Cruise Line, it’ll soon be points that count – not just how many cruises you’ve been on. Carnival will overhaul its loyalty program next year, measuring status largely ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...