Discover how raw eye-tracking data can be transformed into effective cognitive load indicators, providing insights into how visual attention relates to mental ...

Explore 5 classic eye-tracking experiments for memory studies. These foundational paradigms reveal how gaze behavior reflects encoding, retrieval, working ...

Eye-tracking technology has been around for years in medicine and aerospace but is quickly gaining a new lease of life thanks to VR. The heavy-hitters of the VR world are incorporating eye-tracking ...

Tobii, a global leader in eye-tracking, announced earlier this year that it was in talks with Sony to include its tech in the upcoming PlayStation VR2. Now the company has confirmed its eye-tracking ...

Eye tracking technology is starting to pop up more and more, keeping track of where you're looking and how your pupils and irises are reacting for a variety of different purposes. It doesn't require ...

When I got one of Tobii’s eye-tracking devices a few years ago, I didn’t know what to do with it. Tobii bills itself as “the world leader in eye tracking,” and as far as I could tell the claim rang ...