Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.

As e4m dentsu report projects 19 percent CAGR by 2027, industry leaders decode how AI, premium supply and audience-first planning are reshaping advertising economics ...

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off.

The OAAA's new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in ...

Growth Channel and Speedeon announced a new partnership enabling advertisers to activate Speedeon audiences directly within Growth Channel, simplifying the planning, launching, and optimization of ...

Advertising & Promotions - Most media buyers say they expect to increase their programmatic spend this year, according to ...

The European Programmatic TV Initiative (EPTVI) has announced the launch of Stage Two of its industry-led collaboration, ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...

Many marketers are still confused about programmatic. It seems that most feel it is a complex landscape of new companies and technologies, acronyms and, of course, debate about transparency, fraud and ...

Following the action plan announced last year in which a coalition of advertisers was formed to explore its potential, the ...

In 2026, this shift should lead to a rethink of your programmatic strategy, and here’s why. Most viewers juggle multiple streaming subscriptions, leading to a fragmented entertainment landscape where ...

In France, key digital ad market opportunities include the rise of retail media, driven by ecommerce integration, privacy-first targeting models adapting to European regulations, and the expansion of ...