With more ad sales being done programmatically, FreeWheel, Comcast’s ad-tech company has introduced a new product designed to enable media companies manage inventory across sales channels. FreeWheel’s ...
Programmatic is a solution to an old problem: the inefficiencies of manual buying and selling. These old inefficiencies block advertisers from attaining the mystical goal of actually getting the right ...
New research from U.K. research firm MTM and commissioned by Ooyala shows that programmatic trading is poised to become ubiquitous for premium video across Western Europe and the U.S. The research -- ...
LONDON, Feb. 21, 2024 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has today announced its partnership ...
LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, was recognized this week for its exceptional technology and ...
In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 ...
65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith's Programmatic Marketing Forecasts, published today. Advertisers will spend US$84bn ...
Well, that happened quickly. It seems like only yesterday people were trying to figure out what programmatic advertising meant, and now it's the norm. According to Ooyala's Global Video Index for Q3 ...
The European Programmatic TV Initiative (EPTVI) has launched Stage Two of its cross-industry programme, shifting from ...
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