Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and effort ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

It’s a page on your website that funnels a visitor to take one, specific action. Typically, landing pages drive mailing list sign-ups with specific incentives (like free bonuses). Landing pages work ...

Opinions expressed by Entrepreneur contributors are their own. Almost every modern business now has a website. But for most businesses, a website is just a static tool, meant to provide general ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. What do people see when they search for you online? To control ...

Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries ...

Paul Jarvis experiments with words and design. His latest book is called The Good Creative: 18 ways to make better art. What’s a landing page? It’s a page on your website that funnels a visitor to ...