A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...

In life, the only constant is change, and the same is true in business as well. While businesses are typically created around a vision or specific purpose, the evolving reality of running a business ...

What’s the difference between a “personal statement” and a “statement of purpose”? Although these terms are often used interchangeably, we use the phrase “statement of purpose” on our website and ...

Imagine, for a moment, a slinky: coiled, compact, stationary, full of potential. It is much longer in reality than in appearance, with plenty to unravel. If perched atop a set of stairs, it does not ...

Crafting a compelling career mission statement is a pivotal step for ambitious professionals aiming to navigate their career paths with clarity and purpose. Whether you’re a recent graduate or a ...

This column is the first in a five-part series on creating purposeful lives, using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

An SOP for scholarships is a personal essay that articulates your academic journey, career goals, and the reasons you're seeking financial assistance. An SOP for scholarships is a personal essay that ...

Forbes contributors publish independent expert analyses and insights. Robert Eccles writes about sustainability in the capital markets. “Our purpose at Newton is—and has been since our founding in ...