Rajeev Goel is CEO of PubMatic. AdExchanger.com: What will demand‐side optimization provide for the advertiser/agency? Can you quantify performance improvements an advertiser might see in comparison ...

Real-time bidding (RTB) will be a significant factor in fulfilling the promise of online digital advertising, which has been on the cusp of dramatic changes for many years. RTB, as defined by Parks ...

First, RTB in mobile is at a tipping point today. Second, there are significant technological differences between RTB as commonly known and applied in online digital advertising, and RTB in mobile ...

The UK’s data watchdog has accused companies of "ignoring" its message that the adtech industry needs to clean up its act as it considers formal regulatory action as part of its real-time bidding ...

How many times do you think your privacy gets violated every day you spend surfing the web? Maybe once? Twice? A few dozen times? It turns out that daily number is in the hundreds, according to a new ...

Is the publisher getting hammered on pricing in the real-time market? The concerns around cherry-picking of inventory are real. The sales channel conflicts are real. Publishers want to put more ...