Barb, the UK TV measurement body, has appointed three agencies following a recent tender. NatCen and RSMB will deliver its Establishment Survey and Ipsos will deliver its panel top-up recruitment. The ...
UK video audience measurement body Barb has announced the winners of its recent contract tenders for 2027-29. NatCen and RSMB will deliver its Establishment Survey and Ipsos its panel top-up ...
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