The challenges of developing an industry standard for ad viewability rages on. The IAB (amongst other bodies) have attempted to bring some order to this via the Safe Frame initiative. ExchangeWire ...
NEW YORK, July 29, 2020 /PRNewswire/ -- IAB Tech Lab today released SafeFrame 2.0 for public comment for a 60-day period until September 28. SafeFrame is an API specification for communication between ...
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