Exclusive Warner Bros. Discovery research indicates social video provides a powerful promotional lift to TV, movies First-party data counters conventional wisdom that TikTok, YouTube and IG simply ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

Short-form vertical video has soared across platforms such as TikTok, Instagram and YouTube, but a survey commissioned by Media.net, a search intent-powered supply-side platform (SSP) and specialist ...

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Duoduo Video, a vertical short video offering from ...

NPR's Scott Simon speaks to Dave Jorgenson, the creator of the Washington Post's TikTok channel, about his new media organization and the future of short-form content in newsrooms. Let's take a step ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

YouTube is pushing the idea of the “multiformat” creator, who posts both TikTok-style short videos, as well as the longer videos YouTube is known for. Meanwhile, creators are eyeing something else: ...