You need to capture customer feedback and input. So, one of the most logical steps is to create a customer survey. But, as you start, it’s hard to know where to focus. Should you ask about experience, ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Aug 28, 2023, 11:00am EDT This article is more than 2 years old.

Opinions expressed by Entrepreneur contributors are their own. It blows my mind when companies question whether they can afford to launch robust customer education programs. With the demonstrated ...