The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

Flag waving is a metaphor for stirring up the public towards adopting a more nationalistic, generally hard-line stance. Indeed, "rally 'round the flag" is a venerable expression of this phenomenon. It ...

This release is available in French. Montreal, February 22, 2012 – Modern consumers of mass media have long been swayed by the notion that secret, invisible messages are embedded in everything from ...

Subliminal means operating below conscious awareness. This hidden influence affects thoughts and behaviour without direct recognition. It bypasses deliberate awareness, shaping responses indirectly.

The death of Wilson Bryan Key in 2008 received very little comment, nor does Google Scholar turn up many recent discussions of his legacy; the majority of references come from the 1970s and ‘80s, ...

A few weeks ago, I was in a San Francisco restaurant and I ordered a Pinot off the wine list. I don’t particularly like Pinots, so why the heck did I order one? Back in the late 1990s, researchers ...

In an era where popular culture is increasingly recognized for its impact on lay understanding of health and medicine, few scholars have looked at television's powerful role in the creation of patient ...

That said, subliminal stimuli and consciously detectable stimuli could influence our behavior without our knowledge when they’re used right. For instance, one purpose of playing upbeat music in ...

Jerusalem, Dec. 27, 2007 – Flag waving is a metaphor for stirring up the public towards adopting a more nationalistic, generally hard-line stance. Indeed, “rally ‘round the flag” is a venerable ...