From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Search marketing is still as powerful as ever. Google recently surpassed $100 billion in ad revenue in a single quarter, with more than half coming from search. But search alone can no longer deliver ...

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Investor targeting is essential for any successful investment strategy. It’s about finding and engaging the right investors who align with your goals. So, let’s explore the key steps and best ...

Get a closer look at the benefits and complexities of these innovative funds. As the number of Americans nearing retirement increases, so does the importance of ensuring a stable retirement income. To ...