Complementing gamification is nudge theory, the behavioral economics framework developed by Richard Thaler and Cass Sunstein ...
Forbes contributors publish independent expert analyses and insights. Anne Field covers impact entrepreneurship and impact investing. Nov 28, 2024, 09:12am EST About four years ago, Brooke McKean and ...
Just Salad is taking a different approach to loyalty. Instead of the typical, points-based structure used by most restaurants ...
This is today's edition of The Download, our weekday newsletter that provides a daily dose of what's going on in the world of technology. How gamification took over the world It’s a thought that ...
“Fun” isn’t usually the first word that comes to mind when the topic of cybersecurity comes up. But the techniques of gamification—applying game design elements and principles in non-game settings to ...
The problems with gamification Despite the many success stories, gamification is not always a good thing. For example, one study of supermarket shoppers found no effect on their behavior when ...
In today’s competitive landscape, fintech apps, including mobile wallets, must innovate to attract and retain users. Gamification—integrating game-like elements into financial management—transforms ...
Gamification is the use of game mechanics in non-gaming contexts. In fintech, it’s a tool that makes using an app more engaging, intuitive, and even fun. Instead of dry numbers, users get achievement ...