In the company’s latest earnings call, Tim Cook frames privacy as Apple’s competitive edge in the AI boom.

"If we begin to feel like we're being surveilled all the time, our behavior changes. We do less, we think less, we change how we think. In a world like that we restrain ourselves and it changes ...

Tim Cook assures iPhone users that their privacy will be maintained in the new collaboration that brings Google Gemini AI to ...

It has already been said repeatedly, but Apple CEO Tim Cook has once again confirmed that Apple Intelligence will still be on-device and in Private Cloud Compute in spite of the Google partnership.

Can Apple's New AirTag Track How Many Fans Tim Cook Just Lost?

Apple CEO Tim Cook may not entirely support increased governmental regulations on technology companies, though he understands them given the loose security measures around personal user information, ...

Apple has taken a different approach to artificial intelligence than other Big Tech companies, and one that CEO Tim Cook ...