Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

While the world’s hi-tech policy attention (including mine) has been focused on generative artificial intelligence (AI), the closely related technology of advanced virtual reality — I’ll call it Total ...

A developing pilot project titled the “University of Arizona Extended Reality Initiative” aims to promote anti-racism using immersive experiences and augmented reality. According to Bryan Carter, ...

Immersive virtual reality—digital technology that allows a person to experience being physically present in a non-physical world—seems to ease the pain and distress felt by patients with cancer, ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...

I crawled through a vent with a loaded weapon in hand, hoping a creature wasn’t waiting up ahead. There was a clang in the vent behind. I panicked, spun around to face what was coming, and bumped my ...