Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 ...

SEO plays a role in Automattic’s counterclaim against WP Engine. The legal document mentions search engine optimization six times and SEO once as part of counterclaims asserting that WP Engine ...

Data reflects the growing use of AI, including for search, too. A May 2024 Microsoft survey found that 75% of knowledge ...

Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher. Semantic SEO aims to describe the relationships between ...

James LePage, co-lead of the WordPress AI team, offered tips on creating intentional content for AI agent consumption.

Founders usually brace for competition from better products or bigger teams. What they rarely see coming is losing visibility ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...

A federal judge’s remedy stops short of making meaningful changes to how we use our phones, computers and the web. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology writer and the ...

Apple plans to launch an AI search engine, reportedly. The AI search experience would power the Siri voice assistant. The expected launch is in the spring as part of the Siri overhaul. Though Apple ...