The luxury industry sits on a goldmine of customer data spanning decades. Yet even as AI promises to unlock unprecedented ...

This drop is also Louis Vuitton’s most innovative watch launch to date, while also somehow being one of its most approachable. Yes, it’s deeply technical. Yes, it revolves around a centuries-old ...

GENEVA — For its fourth high watchmaking collection, Gucci is introducing a new complication and toying with cymatics. The collection is being introduced here with an off-fair event held at a Swiss ...

Audemars Piguet inaugurates the Arc ✓ A new site in Le Brassus bringing different watchmaking crafts under one curved roof ✓ ...

But every now and then, a brand slips reminds you that watches aren’t just mere accessories strapped to wrists anymore. In ...

If you're still in any doubt about the brand's horological prowess, check this out.

You probably already own a Rolex, but now you can learn to repair one, too. The new Rolex Watchmaking Training Center, which opened in Dallas, Texas last year to foster the next generation of ...

A well-worn adage of mechanical watchmaking is preserving tradition while driving innovation. Today’s brands take advantage of manufacturing technology that has advanced the state of the art without ...

While Western luxury brands debate AI strategy, China's digital platforms are already building it for them. For Swiss ...

Every year the watch industry celebrates its intense research and innovation with the unveiling of its newest timepieces—watches that will be the trendsetters for years to come—at the most exclusive, ...

Bulgari: Beyond Time is guaranteed to look nice on the coffee table - the basic standard of any decorative book of its type - but it goes well beyond that. In addition to exploring the brand's ...