Kid Rock is headlining the event, happening in parallel with Bad Bunny's 2026 Super Bowl performance

Turning Point USA will offer an alternative Super Bowl halftime show featuring Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett on February 8.

Bad Bunny will face a new rival during the Super Bowl halftime show this week after conservative's created a new lineup.

Rock is headlining "The All American Halftime Show," Turning Point USA's alternative halftime show, during Sunday's Super Bowl, it was announced Monday. Rock will be joined by country artists Brantley Gilbert, Lee Brice and Gabby Barrett.

Jelly Roll had quite the weekend thanks to the 2026 Grammys, and while he was taking part in the festivities of the weekend, he pitched the idea of a country music Super Bowl halftime show. One could say that the rapper-turned-country-artist cleaned up at the Grammy Awards.

Turning Point USA will air an “All-American Halftime Show” during the Super Bowl as an alternative to Bad Bunny’s official halftime performance. The Kid Rock–headlined concert will stream online as well as air on TV networks.

Coach Mike Vrabel expects an "identity war" when his New England Patriots meet the Seattle Seahawks on Sunday in Super Bowl LX, he said Monday.