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Comcast Advertising launches Outcomes+ targeting, attribution solution
Comcast Advertising is launching Outcomes+, a targeting and attribution solution for traditional and streaming television ...
Today at the IAB NewFronts, Comcast Advertising, the advertising division of Comcast, announced Comcast Advertising's ...
SKTV is an impactful new lead generation solution for small and mid-sized service businesses throughout the U.S., with the ability to view TV and other paid media results together and adjust as needed ...
In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...
“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The cable giant is pouring money ...
Comcast and Adara have a new bid to give travel marketers what TV has rarely offered: a credible line from ad exposure to bookings and revenue. Now it’s time to see if it can scale. Comcast and Adara, ...
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