TrustRadius has produced a new report analyzing the emergence of Gen Z software buyers and how their preferences differ from previous generations. The report, From Boomers to Zoomers: Gen Z Enters the ...
Gen Z makes up 9% of B2B software buyers, according to TrustRadius’s 2025 Buyer Research Report — outnumbering Boomers (6%) for the first time. And as Zoomers continue to enter the workforce and rise ...
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