Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, "Select a ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Khadija Khartit is a strategy, investment, and funding expert, and an educator of fintech and strategic finance ...

Google Ads announced that advertisers will now have more control over smart bidding with conversion value rules. Conversion value rules will adjust the value of a given conversion, based upon factors ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Beginning inventory refers to the total value of the inventory an organization holds at the start of an accounting period. Beginning inventory does not appear in the balance sheet as organizations ...

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...

Target ROAS is the most sophisticated of Google’s smart bidding strategies. In previous articles, we’ve tackled Maximize Conversions, Target CPA and Maximize Conversion Value. This article explores ...