As hotel loyalty programmes evolve from transactional reward schemes into personalised, lifestyle-integrated ecosystems, we ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Online casinos have become immensely popular, offering a convenient and thrilling way to enjoy your favorite games from home. While the primary goal of playing is to have fun and entertain yourself, ...

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Just Salad is taking a different approach to loyalty. Instead of the typical, points-based structure used by most restaurants ...

Direct Message: Loyalty programs succeed not by rewarding loyalty but by manufacturing it through psychological triggers that override rational decision-making. To learn more about our editorial ...