Retail media has become a quarter of Bayer’s media spend, but Ryan Verklin says inconsistent measurement, bloated complexity ...

TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis ...

The pilot will begin with Super Bowl LX, airing on NBC, and will continue across select sports and entertainment broadcasts ...

Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

Nielsen is launching a new pilot program designed to more accurately count co-viewing and better reflect the total viewership ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together.

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

Google has issued a legal “cease and desist” letter to Kantar Media and Barb, forcing the measurement companies to halt a service comparing YouTube and TV viewership. Kantar Media and Barb began ...

For decades, body mass index (BMI) has been the dominant tool for defining obesity, despite longstanding concerns that it poorly reflects individual health risk. Growing evidence suggests that the ...