Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

Please provide your email address to receive an email when new articles are posted on . CHICAGO — In stable symptomatic patients with suspected CAD, a precision testing strategy was linked to a 70% ...

Businesses worldwide are expected to invest $3.9 trillion in digital transformation initiatives by 2027, according to Statista. Yet McKinsey reports that 70% of transformation efforts fail to meet ...

Two months after the first case of coronavirus disease 2019 (COVID-19) was confirmed in early 2020, South Korea was commended by many international partners for its efforts to contain the outbreak and ...

You're collecting data from your customers, but is it really helpful? Learn how to get more accurate results to better inform your CX strategy. How effective is your CX program? It’s easy to ask ...

Companies investing in generative AI find that testing and quality assurance are two of the most critical areas for improvement. Here are four strategies for testing LLMs embedded in generative AI ...