Every major shift in mobile, from the rise of performance marketing, the death of the IDFA, the explosion of subscription monetization, has played out in the hallways, sessions, and late-night ...
Next week, around 2,000 mobile marketers, founders, product leaders, and growth practitioners will descend on Las Vegas for the 2026 edition of MAU Vegas, one of the premier gatherings in the mobile ...
Last month, we made the case that TV can be a powerful, full-funnel growth channel for mobile app marketers. Not as a replacement for digital marketing, but as a multiplier that makes all of those ...
When creator-led ads outperform brand assets by 4x CTR, the question is no longer if you should use influencers, but how you scale them without losing ROI. From the explosion of TikTok Shop to the 60% ...
Business of Apps is on a mission to connect and grow the app economy. Our event series has established itself as the leading app growth conference series in London, Berlin and NYC. Our media platform ...
What if your onboarding took five times longer to complete — and that turned out to be exactly the right call? In this App Talks interview at Business of Apps London, Daphne Tideman, founder of Growth ...
In 2026, CRM is no longer just about push notifications—it’s about architecting an entire ecosystem of trust and predictive value. As customer expectations skyrocket, the brands that win are those ...
If you’re only tracking your competitors within the App Store, you’re looking at a map that is 50% blank. In 2026, AI is rewriting the rules of discovery, allowing challenger brands to capture market ...
Business of Apps is on a mission to connect and grow the app economy. Our event series has established itself as the leading app growth conference series in London, Berlin and NYC. Our media platform ...
One of the biggest challenges for creative teams today is rapid creative fatigue. AI has sped up ad production, but it’s also led to more copying – unique ideas lose freshness quickly, and formats ...
Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to ...
Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...
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