The Super Bowl turns 60. It's not quite retirement age, but the biggest game of the NFL season has seen a thing or two since debuting in 1967. The first 59 matchups have seen the rise and fall of some ...

From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

The Super Bowl will be played Sunday, when the Seattle Seahawks take on the New England Patriots. The Patriots are looking for their NFL-leading seventh Super Bowl win, which would break a tie with ...

The ad in question is 30 seconds long. Set to a remix of Rick James’ “Super Freak,” it features Svedka’s Fembot character, which repeatedly appeared in the brand’s early 2000s advertisements, dancing ...

If you really wanted to, you could argue that Super Bowl ads are a bigger deal than the game itself—after all, everyone watches TV; not everyone watches football. Indeed, while there are lots of ...

Regardless of an allegiance to a specific team, many Americans' eyes will be fixed on the biggest football game of the year this Sunday: the Super Bowl. Set in Santa, Clara, California, Super Bowl LX ...

The Super Bowl is inbound, and NFL fans will watch as the Seattle Seahawks take on the New England Patriots in Santa Clara. As one of the rare organizations still using them, the NFL's choice adds a ...

Sam Darnold and Drake Maye will face off Sunday on the field while you face off with your friends in a game of Super Bowl squares. Illustration: Dan Goldfarb / The Athletic; Steph Chambers, Cooper ...

Super Bowl LX is almost upon us, and the coming clash between the New England Patriots and the Seattle Seahawks is fascinating. Few would have expected either team to make it this far; both were given ...

Every year, there is no bigger event on television than the Super Bowl. What began in 1967 as a championship game between two leagues has evolved into an unofficial American holiday, consistently ...

Problems with homelessness and open-air drug use have been widely broadcast, but many visitors this week said they found the city surprisingly pleasant. By Eli Tan and Kellen Browning Reporting from ...

There’s no legal sports betting in California, though Super Bowl-sized loopholes — in the form of new “prediction market” platforms — are allowing anyone across America to wager on games anyway.