If buyers want control, they need “bid rationalization,” shaping supply at the bid-request level so they see better, more outcome-relevant opportunities.

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and ...

CTV might be the missing piece in your retail strategy, says Ollie Shelton at Threepipe Reply. Deploying it can be simple… if ...

After more than a decade of regulatory ambiguity, the Securities and Exchange Commission has finally published comprehensive guidance clarifying ...

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