As part of the v23 Ads API launch, Performance Max campaigns can now be reported by channel, including Search, YouTube, Display, Discover, Gmail, Maps, and Search Partners. Previously, performance ...

Amazon is beta testing a new platform that integrates Amazon Ads with a range of artificial intelligence platforms to enable simpler, coordinated campaign integration, the company announced at IAB ALM ...

The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...

Advertising agency releases step-by-step guide following Amazon’s MCP Server open beta launch, enabling sellers to manage campaigns through natural language New York, United States, February 6, 2026-- ...

Keysight Technologies, Inc. (NYSE: KEYS) will release financial results for the fiscal first quarter ending January 31, 2026, after the close of the stock market on Monday, February 23, 2026. The ...

Following last year’s trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step further by leveraging AI both to create the commercials and to promote ...

Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst to A.I. By Mike Hale What do the 2026 Super Bowl ads tell us? That we obsess over our weight while guzzling beer ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

THE BIGGEST worry in Silicon Valley is that the artificial-intelligence boom turns out to be a bubble. Yet beneath the surface, another risk looms. Digital advertising, which accounts for a large and ...

If you're wondering whether it is truly worth the $8 to $10 million cost per 30 seconds to air a commercial during the Super Bowl, just ask the creative minds behind the pro-Jesus advertising campaign ...

Everything about the Super Bowl is spectacle, and the commercials are no exception. The massive price for a 30-second Super Bowl ad, which is now about $8 million, hasn't stopped networks from filling ...