From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

The Super Bowl turns 60. It's not quite retirement age, but the biggest game of the NFL season has seen a thing or two since debuting in 1967. The first 59 matchups have seen the rise and fall of some ...

The Super Bowl will be played Sunday, when the Seattle Seahawks take on the New England Patriots. The Patriots are looking for their NFL-leading seventh Super Bowl win, which would break a tie with ...

The Super Bowl is happening in Silicon Valley this Sunday, and the Patriots-Seahawks game at Levi’s Stadium is going to be packed with tech money. YouTube CEO Neal Mohan is expected to be there. Apple ...

Regardless of an allegiance to a specific team, many Americans' eyes will be fixed on the biggest football game of the year this Sunday: the Super Bowl. Set in Santa, Clara, California, Super Bowl LX ...

Super Bowl LX is almost upon us, and the coming clash between the New England Patriots and the Seattle Seahawks is fascinating. Few would have expected either team to make it this far; both were given ...

Rookie safety Craig Woodson has played a huge role for the Patriots in the postseason. Adam Glanzman / Getty Images The New England Patriots felt good about the players they added in free agency this ...

The Super Bowl is inbound, and NFL fans will watch as the Seattle Seahawks take on the New England Patriots in Santa Clara. As one of the rare organizations still using them, the NFL's choice adds a ...

Fans arrive at the Fan Zone outside the Moscone Center for Super Bowl LX In San Francisco, California on February 3, 2026. Super Bowl LX takes place on February 8, 2026 between the New England ...

All power that moves the progress needle in the United States begins with money and influence. This is why some very loud people were outraged at Bad Bunny’s selection to headline the Super Bowl LX ...

Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst to A.I. By Mike Hale What do the 2026 Super Bowl ads tell us? That we obsess over our weight while guzzling beer ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...