The future of discoverability belongs to the brands that invest in real storytelling, credible journalism, and consistent earned visibility. In the age of AI, PR isn’t just shaping reputation - it’s ...

Building an AI infrastructure for biotech. Bacteria that munch on cancer. How to best make a cold brew. All that and more in ...

The Trade Desk’s SVP of Consumer Products says studios and streamers must evolve their approach and work with trusted partners who share their vision ...

New Ranking Reinforces Roger Spitz’s AAA Framework as the Definitive Operating System for Leaders Navigating Systemic ...

A team of EPFL researchers has developed an AI algorithm that can model complex dynamical processes while taking into account ...

Winning in AI-driven search requires redesigning the enterprise operating model around eligibility, governance, and structural clarity.

IN 2021, a unit of healthcare giant Johnson & Johnson announced “a leap forward”: It had added artificial intelligence (AI) to a medical device used to treat chronic sinusitis, an inflammation of the ...

For much of the modern corporate era, brand has been treated as surface area. A story told outward. A set of signals designed to persuade, attract, and differentiate. When companies spoke about brand, ...

X is revamping the algorithm that ranks posts in the "For You" feed. The engineering team said it will post changes to the algorithm on GitHub every four weeks, including explainers on changes. The ...

We may receive a commission on purchases made from links. You have to do some research before spending money on a smart TV. When you learn more about the brands and models, you'll notice marketing ...

Palantir is selling control, not just AI tools. If it succeeds, it gains long contracts with high switching costs. The company's opportunity is long term, not headline driven. Most AI companies sell ...