Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.

Hackers are increasingly exploiting newly disclosed vulnerabilities in third-party software to gain initial access to cloud environments, with the window for attacks shrinking from weeks to just days.

Databricks has released KARL, an RL-trained RAG agent that it says handles all six enterprise search categories at 33% lower ...

These new models are specially trained to recognize when an LLM is potentially going off the rails. If they don’t like how an interaction is going, they have the power to stop it. Of course, every ...